How to Write Job Descriptions That Attract Top Talent and Don't Suck

Finding the right people for your team starts with one critical step: writing a job description that makes top talent say, “This is the role I’ve been waiting for!” But let’s be real—a lot of job descriptions are boring, overly formal, or packed with jargon. If you want your listing to stand out and attract the best candidates, it’s time to level up your approach. Here’s how to do it. 

1. Start with a Hook 

Your job description is competing with hundreds of others. The first few lines need to grab attention and make candidates want to keep reading. 

• Highlight what makes your company unique. Is it your mission, your culture, or your commitment to innovation? Lead with something that sets you apart. 

• Speak directly to the candidate. For example: “Are you passionate about creating unique event experiences? We’re looking for you.” 

• Use an engaging tone. Drop the stiff corporate language and write like a human. 

2. Define the Role Clearly 

Candidates want to know exactly what they’re signing up for. A vague or overly broad description will turn people away. 

• Be specific about responsibilities. Instead of “Manage projects,” say, “Lead cross-functional teams to deliver marketing campaigns on time and within budget.”  Do NOT use “other task as assigned!” Barf!  

• List key tasks. Use bullet points to make it easy to scan. 

• Set expectations. Clarify what success looks like in the role. 

3. Focus on Outcomes, Not Just Requirements 

Instead of just listing qualifications, explain what the candidate will achieve in the role. 

• Describe impact. For example: “Your work will help us grow our customer base by 20% over the next year.” 

• Balance must-haves with nice-to-haves. Too many “requirements” can intimidate great candidates. Prioritize what’s truly essential. 

• Avoid unnecessary barriers. Do they really need a master’s degree to do this job, or could relevant experience be just as valuable? 

4. Showcase Your Company Culture 

Culture is a top factor for many candidates. Use your job description to give them a glimpse of what it’s like to work with you. 

• Highlight values. Share what your company stands for and how those values shape your work environment. 

• Mention perks and benefits. Do you offer flexible schedules, professional development opportunities, or team-building events? Share them! 

• Include diversity and inclusion. If you’re committed to creating an inclusive workplace, say so. 

5. Make It Easy to Apply 

The best candidates are often busy, so don’t make the application process a chore. 

• Streamline the process. Avoid asking for unnecessary information upfront. 

• Be clear about next steps. Let them know what to expect after they apply. 

• Include contact info. Make it easy for candidates to ask questions if needed. 

Final Thoughts 

A great job description is more than a list of duties and requirements. It’s your first opportunity to connect with top talent and show them why they’ll love working with you. You have to woo them! Plain and simple. By writing with clarity, authenticity, and purpose, you’ll not only attract the right candidates but also set the tone for an amazing working relationship. 

Now it’s your turn—take these tips and create a job description that stands out from the crowd. Send it to me and I will review it for you! No really, I will. Your next great hire is waiting to find you!